The 2013 State of Search and Social in the Philippines

A single word to describe the Filipino internet is ‘social’. The Philippines still holds the highest social media penetration of all countries w/ 96.1% of the online population in social media. Some of the popular sites are as follows:
Facebook- 92.2%; Twitter- 20.3%; Tumbler- 12.6%; LinkedIn- 8.6%

Likewise, with 9 in every 10 searches on the Filipino web, search has largely become synonymous with Google”. Yahoo! comes on distant 2nd with 6.7% and Bing on 3rd.

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