It’s graduation season once again, and the labor market will be flooded with new talents. In the midst of the growing competition, how do we keep with the competition?

First, establish what would you like to be known for.

This is the most basic of brand management.When I source and search a candidate for a job, I look at the credentials, i.e. how immersed is the person on the job, to whom did he worked for and with whom. For fresh graduates, I look at the extra curricular activities, from there I can see the leadership potential and other interests of the person.But more than the technical competencies, I also look for the attitude and stability, because a person who change jobs (or companies) like changing an underwear is the least on my priority list.

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Second, are headhunters aware that you exist?

This is where a simple marketing campaign is useful. Herewith are practical tips:

  • Network.

Join organizations where you can volunteer your services and/or develop your skills. Participating in conventions, seminars, congress in the field of your interest are helpful too.

  • Make your online presence felt.

Join facebook groups and participate on forums, but do not use pseudo names. Better yet, have your own blog. You can avail of the free blogging sites, but it’s better to have your own domain, and an email address attached to your own name.

Watch this video about blogging

You may also upload your CV in different job portals like Jobstreet, and turned the searchable feature on. But this has it’s downside too, like if you are employed, your employer with active subscription can find out that you’re shopping around.

  • Make recruiters know where to find and how to reach you.

This is where business cards play an important role. This comes handy both online and offline. For off line use, you don’t need to get the fancy or expensive ones, as long as it is neat and professional looking. For online use, register at LikedIn and attached a badge under your email or forum signature. In this way, though your CV is not spread in the four corners of the earth, headhunters can still find you. Just ensure your contact details remain the same.

About the author

Sonnie is an experienced strategist for employer branding and communications; and people/ organization management and development.

He also received two awards, one for his advocacy on digital accountability, and another for the use of blog for mentoring.

He co-founded Blogwatch in 2009. Thru this initiative, bloggers voice were heard in convo involving national issues.

He co- founded LODI Inc. (Learning and Organization Development, Inc.) in 2018 as an offshoot to his year long #HRMentoring program.

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