HR 3.0 and Social Business Strategist

View Sonnie Santos's profile on LinkedIn

Sonnie Santos, Strategist and HR 3.0 Keynote Speaker in the Philippines

ASKSonnie in one of his keynote talks

Advocate Strategist  Keynoter


Sonnie Santos is an Advocate, Strategist and Keynoter (ASK).

Having been in the forefront of using e-groups, blogs and social media in building people and communities since 2004, he has received recognitions in the form of blog awards and nominations; TV and radio guestings; citation of his blog posts in literary works in both print and electronic media; invites as conference speaker; and brand collaboration/partnership.

Sonnie is a seasoned executive and strategist for People Management & Organization Development with emphasis on use of Technology (HR 3.0), Branding and Strategic Marketing and Communications. He does consulting work and/or facilitates learning and development workshops in various industries like engineering, banking, business process management, property management, education, manufacturing, FMCG, retail. and trading. His last corporate portfolio prior to pursuing Solopreneurship is Assistant Vice President, HR.

Sonnies’ contributions to PH’s cyber evolution are as follows:

(1) He introduced cyber wellness in the conversation from online to on ground. This includes online safety, responsible and proactive use of social media, privacy protection, digital parenting and cyberbullying prevention and mitigation. As a result, he received the best advocacy blogger award in 2010.

(2) Because his blog and online presence played a major role in his ascendance to Assistant Vice President HR position, he is in the forefront of using online social channels to facilitate e-learning, mentoring and benchmarking. As a result, he received the best brand and corporate blogger award in 2015.

(3) Together with other blogger advocates and online influencers in their own right, Sonnie co-founded Blog Watch in 2009. Thanks to Blog Watch, legacy media found value in live streaming coverage and interviews of candidates, and a blogger’s voice has been recognized as value adding addition in the national conversation.


Here’s a few news report involving ASKSonnie:




What they say after listening to Sonnie’s talks


Profile on Video


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