Sonnie Santos
Helping leaders and organizations align people, culture
and performance for measurable results.
Pillar of HR Awardee
ADVOCATE
STRATEGIST
KEYNOTER
Sonnie Santos is a Pillar of HR Awardee and Chief People & Organization Strategist behind Corporate Adulting, helping leaders Align, Strengthen, and Kickstart people, culture, and performance.
Who is Sonnie Santos
Sonnie Santos is a Pillar of HR Awardee, the voice behind Corporate Adulting, and the Chief People and Organization Strategist of ASKSonnie.Info — helping leaders Align, Strengthen, and Kickstart their people, culture, and performance systems.
He is an A-dvocate, a S-trategist, and a K-eynoter — living the same ASK framework he designed to connect strategy with execution and values with behavior.
A – Advocate (read more)
Sonnie promotes transformation through values-based leadership, rights-based safe spaces, DEI, and Corporate Adulting grounded in biblical wisdom.
He also champions Digital Responsibility — cyber wellness and safe digital spaces via collaborations with Family Zone Australia and BlogWatch Philippines. Read Cyberbullying in 2025 and Why Companies Need an AI Philosophy and Policy.
More on spiritual intelligence:
Employee Behavior & Spiritual Intelligence,
Change Management,
Christian Business Ethics.
S – Strategist (read more)
As an HR strategist, Sonnie opened 20+ business centers from the ground up and built frameworks aligning people systems with business goals.
See How the ASK Framework Bridges Strategy to Everyday Impact and Leading a Multi-Generational Workforce in the Age of AI.
K – Keynoter (read more)
As a keynote speaker, coach, and mentor, Sonnie turns principles into practice — merging strategy and soul to make leadership real and relatable.
Examples: Standing Up for the Team and Janitor Fish Story.
Seen and Quoted In
Sonnie’s insights have been featured in major and digital media.
👉 View Press & Media Mentions →
His Story
Corporate Adulting started from a simple conviction: fix what breaks performance — misaligned expectations, weak accountability, and the gap between values and behavior.
After decades in HR and leadership, Sonnie realized that maturity scales results. Competence matters, but character sustains success.
He created the ASK framework — Align, Strengthen, Kickstart — to turn wisdom into behavior and values into systems. In the digital era, maturity also means digital safety — building safe online spaces where freedom and respect thrive together.
Change the mindset, and you change the behavior.
He Works With Leaders and Organizations Guided by These Core Values
- Accountability: We answer to a higher authority for our actions.
- Commitment: Keeping one’s word brings stability amid change.
- Adaptability & Innovation: Keep evolving, keep improving.
- Pay It Forward: Give back to make the world better.
Summary of Professional Experience (FAQ Style)
Q: What organizations has Sonnie helped shape?
Sonnie currently serves as Chief Human Resource Officer at Market Reach International Resources, Inc., leading HR transformation, culture, and people strategy. He is also the Chief Architect of ASKSonnie.Info, his learning and advocacy platform aligning people, culture, and performance through the Align–Strengthen–Kickstart (ASK) framework.
As an executive adviser, he works with CEOs on the strategic direction of HR and partners with HR leaders in organizational development, capability building, and leadership training programs. See insights in Philippines Leads Southeast Asia in Retention Crisis (AoN).
- HR Kolektivs – collaborative HR think tank
- Learning and Organizational Development Institute, Inc. (LODI, Inc.) – learning & OD resource hub
- BlogWatch Philippines – civic media initiative promoting digital responsibility and public discourse
Earlier in his career, Sonnie worked with SM Supermalls, where he helped set up 20 new SM Cinema branches and malls from the ground up in 10 years.
Q: What are some of his partnerships?
In 2022, Sonnie partnered with JobStreet Philippines to improve lives through better careers and with Family Zone Australia to promote digital wellness and cyber safety. Related thought leadership: AI Philosophy & Policy and Cyberbullying in 2025.
He also collaborated with ECOP and various HR and learning event providers on leadership maturity, organizational transformation, and responsible digital culture.
Q: What kind of consulting or coaching does he do?
Executive coaching, culture and performance consulting, and organizational strategy advisory for SMEs and leaders aiming to align people, values, and execution.
His consulting integrates behavioral science, spiritual intelligence, and HR analytics — themes discussed in Employee Behavior & Spiritual Intelligence and Christian Business Ethics.
Q: What topics does he keynote on?
- Strategic HR Leadership
- Executive Maturity
- Corporate Adulting
- Faith and Work Integration
- Digital Responsibility and Safe Digital Spaces
- Values-Driven Performance
Sample pieces: Leading a Multi-Generational Workforce in the Age of AI and Core Ideas That Drive Organizational Resilience.
Editorial & AI Disclosure
This page may be AI-assisted for grammar and fact-checking; all frameworks and insights are authored and reviewed by Sonnie Santos.
Last updated: October 18, 2025
Best Advocacy Blog, 2010
Finalist, 2011 T@tt Awards
Best Corporate Blog, 2015
Pillar of HR Awardee, 2023