Values & Beliefs
There is a higher being that will hold us accountable for our actions both in public and private
Chief Human Resource Officer
Market Reach International Resources Inc.
Chief People and Organization Strategist; Executive Adviser
Jake Bros. Inc
HR Kolektivs, Learning and Organizational Development Institute, Inc. (LODI, Inc.), and Blogwatch.
2022 partner of Jobstreet Philippines to improve lives thru better careers, and Family Zone Australia to promote cyber wellness.
An awardee for his advocacies, Sonnie has three main causes.
- A Values-based Approach to Leadership and Management
- A Rights-based Framework for Safe Spaces, Diversity, Equity and Inclusion
- Corporate adulting and Executive Maturity, a Bible-based success mindset
Sonnie is a seasoned Talent Management and Development expert who has opened 20 new business centers from scratch. He now advises SMEs on people strategies to foster organizational growth and mentors young HR professionals on HR operations. He also leverages his early exposure to technology to provide personal and organizational branding, content marketing and management, and digital safe spaces solutions for the workplace and academia.
Sonnie loves to give talks about his learnings and passions, values, and vision.
Sonnie grew up in poverty and insecurity, feeling shy and unworthy of attention. His life changed dramatically in 1988 when he encountered Jesus in college.
He found his passion in developing and leading people based on biblical principles. He joined a Christian church as an intern in 1990 and later became a member of the pastoral care team for young adults and professionals until 1996.
He entered the corporate world as a Training Officer, where he applied blended learning techniques to train himself and others. He switched to another company after a year, but soon rose to the position of Senior HR Manager in 2000.
He adopted the social web in 2004 and mastered blogging, SEO, content marketing, and strategic communications. His online visibility attracted another company, which offered him the role of Assistant Vice President in 2008.
He foresaw the risks of online abuse and anonymity and launched a web safety program for parents with his digital media friends. This earned him a special citation and an award. He later broadened his advocacy to fight cyberbullying and foster cyber wellness and digital safe spaces.
He resigned from his executive role in 2010 and became an executive adviser on leadership and people strategies. He has been involved in various business and community projects and has received two more awards, the most recent one being the Pillar of HR award of 2023.