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Core Ideas that Drives Organizational Resilience: Agile Leadership, PPP, and Collaborative Leadership

by Sonnie Santos | Sep 26, 2025 | Knit and Kickstart (K) | 0 comments

Three key ideas that drives organizational turnaround: Agile Leadership, PPP, and Collaborative Leadership

Purpose-Driven Profitability: A Business Turnaround Case Study

by Sonnie Santos | Sep 21, 2025 | Align and Advocate (A) | 0 comments

Discover how a Philippine company cleared USD 27 M in losses by 2025. This business turnaround case study reveals how transparency, employee profit sharing, and the ASK framework sparked purpose-driven profitability.

Aligning Purpose, Strengthening Culture, and Kickstarting Execution with the ASK Framework

by Sonnie Santos | Sep 11, 2025 | Align and Advocate (A), Knit and Kickstart (K), Strengthen and Strategize (S) | 0 comments

Discover how aligning vision, mission, and values through the ASK Framework strengthens culture, boosts engagement, and drives success.

Hello there!



Step into the insights of Sonnie Santos, Pillar of HR Awardee and Chief People Strategist behind ASKSonnie.INFO.

An award-winning HR and leadership blog ( Best Corporate and Brand Blog (2015) and Best Advocacy Blog (2010) dedicated to organizational culture, leadership growth, and HR transformation in the Philippines.

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Time Machine

Pillar of HR Awardee

Sonnie Santos receiving the Pioneer Pillar of HR Award in the Philippines for his leadership and advocacy in strategic HR, digital ethics, and people development.

Sonnie Santos receiving the Pillar of HR Award — recognition for leadership and contributions to the Philippine HR community.

Blog Awards

ASKSonnie.INFO awards collage showing the Philippine Blog Awards 2010 Best Advocacy Blog and the Philippine Blogging Awards 2015 Best Corporate and Brand Blog.

Award-winning blog — Best Advocacy (2010) for Web Safety and Cyberbullying Prevention & Best Corporate and Brand Blog (2015)

CyberWellness Collaboration

Sonnie Santos collaboration with Family Zone Australia promoting cyber wellness and web safety

Sonnie Santos with Family Zone Australia — promoting cyber wellness and digital parenting advocacy through ASKSonnie.INFO.

Collaboration for Better Careers

Sonnie Santos collaborating with JobStreet Philippines to promote better careers, HR development, and values-driven workplace culture.

Sonnie Santos with JobStreet Philippines — a collaboration promoting values-driven HR leadership and employee engagement in the workplace.

Recent Posts

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Most Visited

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  • Cyberbullying Explained (2025 Update)
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  • Musings When I'm 56
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Recent Comments

  • asansör perdesi on How People Strategies Can Drive Business Performance
  • Sonnie Santos on When To Use Preventive Suspension
  • nikko alcober on When To Use Preventive Suspension
  • biggunsar on Do Filipinos have the lowest IQ in ASEAN ? Not Anymore!
  • Sonnie Santos on Leaving your Company? Why Doing it Right Makes Sense
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