A Strategist who blogs.

He won the Best Advocacy Blog on 2010, and just recently, he received the Best Corporate and Brand Blog in the PhilippinesHis blog, ASK stands for who he is and what he does.

  • Pioneer Advocate of “cyberwellness” in the Philippines.
  • Strategist. Helping biz owners and executives align their consumer and employer brand, thru traditional, digital, social  and mobile interventions.
  • A Keynoter.  Speaking before conferences, or facilitate trainings or workshops for corporate, academic and professional organisations.


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Before cyber abuse and bullying became a national issue, Sonnie Santos,  with some friends, launched “keep your kids safe online”,  a campaign  aimed at equipping parents to protect their kids from online risks.  Because of this initiative, he was awarded the best in blog advocacy by the Philippine Blog Awards on 2010, and became one of the finalists of the 1st Tatt awards on 2011.

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Strategist and Consultant

As one of the early adopters of social web, Sonnie Santos unlocked one of the keys to build a strong brand and PR: Content Marketing and SEO. Because of the value found on his blog in 2005,  a head hunter noticed his digital footprints. The group sought, then endorsed him for an Assistant Vice President position.

This experience gave him the template for the strategies he create for clients who wished to enhance their employer brand, use the digital platform for strategic communication and public relations, engage employees and enhance customers experience.

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Conference Speaker and Corporate Trainer

Sonnie Santos is a seasoned practitioner in both people/organizational management and development; and digital, social and mobile marketing.

As such, he is normally one of the go to guy conference speaker, corporate trainer or learning session facilitator for Supervisory and Managerial Development, Value Adding Work Attitude (VAWA), HR 3.0, Employer Branding and Corporate Social Computing.

In addition, the Academe and NGOs involved on Child Safety and Protection include Sonnie as their speaker for Cyberwellness, Digital Parenting and Bullying Prevention.

Watch one of his TV guestings





Knack for SmartPhone Photography

Sonnie Santos spends his free time learning about photography, and shooting scenes using his smartphone. Because he is a hobbyist of mobile photography, he now embraces the community’s creed- “shoot, share and inspire!

Visit his photo gallery