Sonnie Santos is the pioneer Advocate of Cyber Wellness in the Philippines; A Strategist for Human Resource Development and Social Business; A Keynoter in topics where he has vast experience and passion to learn. He is also a Hobbyist for Mobile Photography and Radio Commentator for Ms. Vs weekly program, Show and Tell.

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Before cyber abuse and bullying became a national issue, Sonnie Santos,  with some friends, launched “keep your kids safe online”,  a campaign  aimed at equipping parents to protect their kids from online risks.  Because of this initiative, he was awarded the best in blog advocacy by the Philippine Blog Awards on 2010, and became one of the finalists of the 1st Tatt awards on 2011. Presently, Sonnie’s advocacy  include social web for social good, cyber abuse and bullying prevention, data privacy and digital parenting.


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Strategist for Social Business

As one of the early adopters of social web, Sonnie Santos unlocked one of the keys to build a strong brand and PR: Content Marketing. Because of the value found on his blog in mid-2000,  a head hunter noticed his digital footprints and sought and endorsed him for an executive position. Validated by experience, this became the template for his programs that he’ll develop for clients who wished to enhance their employer brand, and social web to engage employees, vendors, customers and the public in general.

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Strategist for Human Resource and Organizational Management and Development

Sonnie Santos has 2 decades of experience in people management and development. His favorite silos are workplace learning and performance development; and labor relations. He held the position of Assistant Vice President for Human Resources before he ventured into entrepreneurship.

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Sonnie Santos now spends his free time learning about photography and shooting photos using his Lumia 1520. As hobbyist of mobile photography, he now embraces a photographer’s creed- “shoot, share and inspire!”

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Training and Consulting Services

Sonnie Santos- Digital MarketerAs an early adopter to social web, Sonnie discovered one of the keys for an effective business use of social media: content marketing and employer branding. Social business is the strategic use of social media in different facets of operations to connect, listen and engage stakeholders to influence them towards business goals. His intervention provides the right mix of marketing, customer relations, employee training and safeguard mechanism.

Leadership Session at KFCSonnie’s rise to the top of the corporate ladder, from intern to Assistant Vice President of HR, to  Social Entrepreneur, provided him practical lessons about leadership and organizational development. His intervention addresses not only the skills component, but also work attitude, workplace culture and  organizational infrastructure.

Sonnie Santos giving a talk  at Norton's 2013 Report Press briefeing. Photo courtesy of Technoodling

Sonnie Santos giving a talk at Norton’s 2013 Report Press briefeing. Photo courtesy of Technoodling

Together with Atty. Christopher Lao,  Sonnie is at the forefront providing learning sessions and full blown program for the academe, students and even employees about bullying, whether it is being done at school or workplace.

Sonnie’s journey to the top is rough. This, however, enabled him to experience the consequence of both good and bad work attitude and behavior. As a result, he wrote a book about one of the keys to industrial peace, productivity and above average employee morale. And that  is subtle  “hack” to employee’s work attitude and values.

Sonnie, digital parenting expertAs proof of his expertise on cyber wellness, Sonnie received the best blog in advocacy award on 2010 from the Philippine Blog Awards, and finalist of Globe’s T@tt Awards on 2011 for this initiative. Since then, he became a provider of short and comprehensive program for students, faculty and school admin, nannies, parents and professionals about mobile and online safety, data privacy, digital parenting and social media for social good.

Call or SMS Sonnie!

+632 994-8520

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Latest Articles

Rendezvous with Death?

My body from waist up is numbed, can’t talk, move; and I’m grasping for air at the ER of Medical City. Is this a rendezvous with death?

After Windows 10, What’s The Future of Lumia?

We got to interview Gary Chan, the Head responsible for Marketing Microsoft Devices in Pan Asia, at the launch of Windows 10 in the Philippines. Is the end of Lumia inevitable if Windows 10 flops as the doomsayers believe?

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