Sonnie Santos

Seasoned Corporate Trainer, Consultant and Change Speaker. Presently the Chief Equipping Officer of  WSPH Training and Consulting.
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Before cyber abuse and bullying became a national issue, Sonnie,  with some friends, launched “keep your kids safe online”,  a campaign  aimed at equipping parents to protect their kids from online risks.  Because of this initiative, he was awarded the best in blog advocacy by the Philippine Blog Awards on 2010, and became one of the finalists of the 1st Tatt awards on 2011. Presently, Sonnie’s advocacy  include social web for social good, cyber abuse and bullying prevention, data privacy and digital parenting.


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Social Business

As one of the early adopters of social web, Sonnie unlocked one of the keys to build a strong brand and PR: Content Marketing. Because of the value found on his blog in mid-2000,  a head hunter noticed his digital trail and endorsed him. Sonnie was later offered an executive position.  Validated by the experience, this became the mother of all  strategies for the initiatives he developed for  individuals and organisations.

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Knack for HR/OD

Sonnie had 2 decades of experience in people management and development, plus a decade in social web marketing.  Because of this, “social engagement” and  “value adding” initiatives  has been the anchor strategies of his biz.


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Speaking And Consulting Services

Sonnie Santos- Digital MarketerAs an early adopter to social web, Sonnie discovered one of the keys for an effective business use of social media: content marketing and employer branding. Social business is the strategic use of social media in different facets of operations to connect, listen and engage stakeholders to influence them towards business goals. His intervention provides the right mix of marketing, customer relations, employee training and safeguard mechanism.

Leadership Session at KFCSonnie’s rise to the top of the corporate ladder, from intern to Assistant Vice President of HR, to  Social Entrepreneur, provided him practical lessons about leadership and organizational development. His intervention addresses not only the skills component, but also work attitude, workplace culture and  organizational infrastructure.

Sonnie Santos giving a talk  at Norton's 2013 Report Press briefeing. Photo courtesy of Technoodling

Sonnie Santos giving a talk at Norton’s 2013 Report Press briefeing. Photo courtesy of Technoodling

Together with Atty. Christopher Lao,  Sonnie is at the forefront providing learning sessions and full blown program for the academe, students and even employees about bullying, whether it is being done at school or workplace.

Sonnie’s journey to the top is rough. This, however, enabled him to experience the consequence of both good and bad work attitude and behavior. As a result, he wrote a book about one of the keys to industrial peace, productivity and above average employee morale. And that  is subtle  “hack” to employee’s work attitude and values.

Sonnie, digital parenting expertAs proof of his expertise on cyber wellness, Sonnie received the best blog in advocacy award on 2010 from the Philippine Blog Awards, and finalist of Globe’s T@tt Awards on 2011 for this initiative. Since then, he became a provider of short and comprehensive program for students, faculty and school admin, nannies, parents and professionals about mobile and online safety, data privacy, digital parenting and social media for social good.

  • Talks 90%
  • Coaching and Mentoring 100%
  • Consulting 80%


recent blog entry

Free Speech Can Violate A Human Right

Free speech (art. 19) can violate a human right, because abuses can infringe on the right to privacy (art. 12) and makes us remiss of our responsibility (art. 29)

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