Running with the Vision: Why the ASK Framework Matter

“Write down the vision; write it clearly on clay tablets so whoever reads it can run to tell others.” – Habakkuk 2:2 (NCV)

Every great organization begins with a vision. But more than just words on a wall, vision, mission, and values (VMV) must be  aligned, strengthened, and knitted into an actionable plan (ASK framework) if leaders want to achieve sustainable growth.

Executives who champion their company’s strategic framework, embody the principle of turning vision into reality. Their leadership creates clarity, motivation, and execution discipline—qualities essential as businesses enter the “ber months”—the traditional period of strategic planning across organizations.

ASK – Align and Motivate

A clear and well-communicated framework provides a north star for the entire organization. When employees understand not just what the company does, but why it exists, they can align personal and team goals to organizational success.

This shared direction becomes the glue that binds individuals into one purpose-driven community. It fosters motivation, clarity, and resilience, even when business environments shift.

ASK – Strengthen Employee Engagement and Purpose

Employees thrive when they know their work matters. When a company’s purpose goes beyond profit, it unlocks higher engagement.

A purpose-driven organization helps employees see how their daily work contributes to something larger—whether solving industry challenges, making a social impact, or contributing to community transformation. That connection elevates morale and boosts productivity.

ASK – Knit the Company’s Core Values for Stronger Brand Identity and Company Culture

Values shape culture, and culture drives reputation. When employees live out the company’s values, they become brand ambassadors inside and outside the workplace.

This creates a consistent, authentic experience for customers and stakeholders, while strengthening bonds among employees. The result? A values-based workplace that feels less like a job and more like a shared mission.

The ASK Framework: Align. Strengthen. Kickstart.

We specialize in helping leaders Align purpose, Strengthen strategy and culture, and Kickstart execution plans that stick.

• Align: VMV must be synchronized with strategic goals so that every initiative reflects the organization’s core DNA.

• Strengthen: Leaders must reinforce culture and leadership pipelines, ensuring both “hard” strategies and “soft” values are nurtured.

• Kickstart: Without execution, even the best strategies gather dust. Leaders need knitted action plans that translate ideas into measurable results.

In the Philippines, September to December mark the critical window for strategic planning to most companies when they follow the calendar year. executives who wait until January to act are already behind.

This is the season to:

• Review organizational performance against goals.

• Re-align VMV with market realities.

• Engage employees in shaping next year’s targets.

• Knit strategies into actionable roadmaps for Q1 launch.

As Habakkuk reminds us, writing down the vision is not the end—it is so that others can run with it. Leaders who clarify, communicate, and cascade strategy now give their organizations a head start in the coming year.

The ASK Framework helps leaders and organizations align purpose, strengthen culture, and kickstart growth through values-driven execution — transforming vision, mission, and values into measurable daily impact.

Frequently Asked Questions