Lots had happened since my last update, God has been gracious.
I guess the most important update that I would like to share is what God is doing in my heart. I am going thru some pruning experience with the Lord that made me re-think of marketing strategies, and how I intend to help other people in the area of Marketing. If you have been following me for a while, you would notice that I have slowed down with my online activities. Yeah, I need to find value in what I have been doing for a while. I searched my heart and asked, what would I get from all of these? Will it bring me closer to my purpose in life? By helping others market themselves or their brands, am I collaborating with them in creating an illusion or lie?
Please don’t get me wrong, I still believe on social web as online tool for biz, and personal growth. But personal branding and marketing builds a perception, what IF the perception being created is only an illusion? Half truth? Exaggerated? Target specific?
I am moving away from maybe a marketing pitfall called “perception”. Marketing is being taught as the ability to create perceptions, and perceptions are truth. With that, there is a thin line now separating marketing from lies. And another thin line separating “the meeting of a need” from “manipulating a want”.
There is so much the Lord is working in my heart, I am praying that I can respond humbly and learn the lesson. Allow me to close this blog post with this passage:
Unless the LORD builds the house, its builders labor in vain Psalms 127:1
Yes, marketing, traditional or digital, can build a brand, personal or corporate. It can even give an illusion of success. But unless it’s not built on lie, soon everything will fall a part.
Opportunities, recognition, prestige and whatever that comes to the mind of a person seeking recognition or prestige [this is not bad per se, ha], can also be found in the Lord, minus the stress of creating a “perception”.
Go ahead, try it 🙂
About the author
Sonnie is an experienced strategist for employer branding and communications; and people/ organization management and development.
He also received two awards, one for his advocacy on digital accountability, and another for the use of blog for mentoring.
He co-founded Blogwatch in 2009. Thru this initiative, bloggers voice were heard in convo involving national issues.
He co- founded LODI Inc. (Learning and Organization Development, Inc.) in 2018 as an offshoot to his year long #HRMentoring program.