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🏠 ‣ Articles ‣ Marketing Communications



Reaction: Schools that Produce Highest Paid Employees

by Sonnie | Mar 11, 2018 | Brand Management, Content Marketing

The report provided valuable information of highest paid employees vis-a-vis the schools they graduate. But it’ll be more value adding if data is first classified per industry, before ranking the schools from highest paid and below. In this way, a better context is given to interpret and analyze the data.

Bloggers Professional Growth, Upward-Sideward or Oblique?

by Sonnie | Mar 3, 2016 | Blogging, Content Marketing, Digital Strategy, Personal Branding, PR ToolBox

Bloggers have three templates for growth– build the blog as a start-up, be a professional who blogs, or both.

What People Managers and Marketers Can Learn from AlDub

by Sonnie | Sep 30, 2015 | Digital Marketing, Public Relations

I saw several criticisms on my timeline against AlDub, but I find it more prudent to learn some lessons on people management and marketing.

KFC Taps Christopher Sengseng For TV Ad

by Sonnie | May 20, 2015 | Brand Management, Public Relations, Social Web Marketing

Remember Christopher Sengseng? The subject of a viral photo now has his own KFC TV commercial, thanks to social media.

Social Capital Is Good for People Management

by Sonnie | May 8, 2015 | Employee Engagement, Organizational Development, Public Relations

Social capital is the goodwill that we invested to the community. This investment will yield favourable returns towards a positive public relations

A Brand In Transition Is Not A Brand In Crisis

by Sonnie | Mar 3, 2015 | Brand Management, Customer Care, Microsoft

We are living in an age where brand find ways to stand out. Brands practice social responsibility, innovate and go the extra mile.

Employees As Proof of the Employer Brand

by Sonnie | Feb 4, 2015 | Employer Branding, Reviews

Employer branding and selecting right employees to be brand ambassadors play a big role in sourcing for high value applicants and keeping good employees

HR Marketing and Employer Branding

by Sonnie | Jun 25, 2014 | Better Biz, Employer Branding, Talks

There is a need to recalibrate sourcing strategies, and about time for HR to learn a thing or two about marketing.

Blogging is On The Rise Again

by Sonnie | Jun 11, 2014 | Better Biz, Blogging, Content Marketing, Digital Marketing, Do It Yourself, Social Web Marketing

With the renewed interest to blogging, it is ideal for seasoned bloggers to collaborate with new generation of bloggers to re-visit the value adding uses of blogs, to benefit not only the community but the blogger too.

Content Marketing And Online Reputation

by Sonnie | Jun 9, 2014 | Blogging, Brand Management, Content Marketing, Do It Yourself, Online Reputation, Personal Branding, Social Good, Social/Mobile Computing

Online presence is the engine. Value adding contents is the fuel. Social media is the vehicle that will take you to your dream job

8 Reasons Why I’m Still Blogging

by Sonnie | Mar 29, 2014 | Blogging, Content Marketing, Talks

Eight reasons why I still blog, despite the social media boom.

Customer First Philosophy

by Sonnie | May 7, 2013 | Better Biz, Brand Management, Customer Care, Testimonials

We often read customer first policy in frames, but we rarely see this in action during difficult situation. But Krispy Kreme proved me wrong.

HR Marketing

by Sonnie | Jan 18, 2013 | Employer Branding, Talks, Videos

With recent findings by NSCB of choosy job seekers, recruiters should exert more effort on HR Marketing.

Revisiting My Thoughts On Personal Branding

by Sonnie | Jan 9, 2013 | Do It Yourself, Personal Branding, Talks

I believe on personal branding bec. on 2008, I became an Asst. Vice President. A head hunter discovered my blog via search engine, and my linkedIn profile.

Blog As Platform For Advocacy

by Sonnie | Jan 5, 2013 | Blogging, Content Marketing, Talks

Blogs are good platform to push for the advocacy we support. Blogs serve as the main source of content, social media serves as channel for promotion.

Buoyant Force: A Marketing and Customer Management Mantra

by Sonnie | Nov 20, 2011 | Customer Care

  Since the core value of my consulting company is anchored on “spiritual intelligence” or the recognition of natural and spiritual laws, I will share with you my mantra on marketing and customer service. Though I am also a marketer, I am not...

A Thin Line Separating Marketing From A Lie

by Sonnie | Jun 20, 2011 | Blogging, Brand Management, Personal Thoughts

Marketing can build a brand, it can give an illusion of success. But if a campaign is built on half truths, everything will fall a part.

How To Make The Right Connection

by Sonnie | Jan 15, 2011 | Do It Yourself, PR ToolBox, Start Up Tips

I often hear this in success talks, “it’s not only about you, it’s about the right connection, having access to the right people at the right time”

Use LinkedIn Companies [for Branding] To Attract High End Job Applicants

by Sonnie | Dec 26, 2010 | Employer Branding, Online Reputation

LinkedIn thru its Linkedin Companies is now offering company pages with the purpose of providing a platform for “job seekers to learn more about a company, it’s culture, products and services.

Use About.Me To Enhance Your Professional Brand

by Sonnie | Dec 26, 2010 | Online Reputation, Personal Branding

In the absence of your own website, or professional blog, about.me is a good alternative to put your online persona under one page.

How To Be Relevant In Social Web

by Sonnie | Dec 15, 2010 | Blogging, Brand Management, Content Marketing, Do It Yourself, Social Good

There are many voices in social web and the internet, to be relevant, one must offer value adding options to life’s miseries.

Slidecast: Toot Your Own Horn Or Buoyant Force?

by Sonnie | Oct 8, 2010 | Better Biz, Talks, Videos

As a micro entrepreneur in the sea of competitiveness, I struggle to determine  how much tooting of  own horn is acceptable to get noticed. Though this is acceptable in modern self branding concept, I am still uncomfortable. Allow me to share with you what I have...
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