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Home » Brand Management



Blogging to Vlogging, Used to be Simple, Now it’s Complicated

by Sonnie | Nov 30, 2022 | Blogging, Content Marketing, Daily Musing, Personal Branding, Salt and Light, Search Engine Marketing

Blogging used to be simple and fun, but when it evolved into vlogging, the lure of money and fame makes it complicated

Elon Musk’s Leaked eMail On Productivity

by Sonnie | Nov 27, 2022 | Better Work, Elon Musk, Public Relations, Start Up Tips

Do you know that this leaked email happened on April 17, 2018? Intended for Tesla employees, not Twitter. But social media users went berserk sharing this like crazy.

What happens when work is forced online because of COVID 19?

by Sonnie | Aug 2, 2021 | Business and Human Rights, Cyber Wellness Program, Cyber Wellness ToolBox, Data Privacy, Employer Branding, Online Reputation, Right to Privacy, Social/Mobile Computing, Talks, Web Safety, Work 4.0

Because of COVID-19, companies were forced in the Philippines to work online. While this is a step forward, only a few are structurally ready.

When HR Sabotages Itself

by Sonnie | Aug 15, 2020 | Brand Management, Career Management

HR work is devalued when the framework allow misuse of generosity and affection for our job.

Reaction: Schools that Produce Highest Paid Employees

by Sonnie | Mar 11, 2018 | Brand Management, Content Marketing

The report provided valuable information of highest paid employees vis-a-vis the schools they graduate. But it’ll be more value adding if data is first classified per industry, before ranking the schools from highest paid and below. In this way, a better context is given to interpret and analyze the data.

Congrats PUP!

by Sonnie | Mar 17, 2016 | Do It Yourself, Personal Branding

According to the JobStreet.com findings, PUP graduates possess the most traits many companies look for in applicants– self driven with no self entitlement attitude.

Bloggers Professional Growth, Upward-Sideward or Oblique?

by Sonnie | Mar 3, 2016 | Blogging, Content Marketing, Digital Strategy, Personal Branding, PR ToolBox

Bloggers have three templates for growth– build the blog as a start-up, be a professional who blogs, or both.

Power Outfit and Social Business

by Sonnie | Nov 6, 2015 | Personal Branding

The importance of engagement appropriate outfit has been underscored because of the growing influence of self expression in our culture.

What People Managers and Marketers Can Learn from AlDub

by Sonnie | Sep 30, 2015 | Digital Marketing, Public Relations

I saw several criticisms on my timeline against AlDub, but I find it more prudent to learn some lessons on people management and marketing.

After Windows 10, What’s The Future of Lumia?

by Sonnie | Jul 30, 2015 | Brand Management, Microsoft

Is the end of Lumia inevitable if Windows 10 flops as the doomsayers believe?

KFC Taps Christopher Sengseng For TV Ad

by Sonnie | May 20, 2015 | Brand Management, Public Relations, Social Web Marketing

Remember Christopher Sengseng? The subject of a viral photo now has his own KFC TV commercial, thanks to social media.

Social Capital Is Good for People Management

by Sonnie | May 8, 2015 | Employee Engagement, Organizational Development, Public Relations

Social capital is the goodwill that we invested to the community. This investment will yield favourable returns towards a positive public relations

Pacquiao v Mayweather

by Sonnie | May 4, 2015 | Manny Pacquiao, Public Relations

If Mayweather will relinquish all three titles to give upcoming boxers a chance, this is the knock out punch to win the PR war

A Brand In Transition Is Not A Brand In Crisis

by Sonnie | Mar 3, 2015 | Brand Management, Customer Care, Microsoft

We are living in an age where brand find ways to stand out. Brands practice social responsibility, innovate and go the extra mile.

Employees As Proof of the Employer Brand

by Sonnie | Feb 4, 2015 | Employer Branding, Reviews

Employer branding and selecting right employees to be brand ambassadors play a big role in sourcing for high value applicants and keeping good employees

HR Marketing and Employer Branding

by Sonnie | Jun 25, 2014 | Better Biz, Employer Branding, Talks

There is a need to recalibrate sourcing strategies, and about time for HR to learn a thing or two about marketing.

Blogging is On The Rise Again

by Sonnie | Jun 11, 2014 | Better Biz, Blogging, Content Marketing, Digital Marketing, Do It Yourself, Social Web Marketing

With the renewed interest to blogging, it is ideal for seasoned bloggers to collaborate with new generation of bloggers to re-visit the value adding uses of blogs, to benefit not only the community but the blogger too.

Content Marketing And Online Reputation

by Sonnie | Jun 9, 2014 | Blogging, Brand Management, Content Marketing, Do It Yourself, Online Reputation, Personal Branding, Social Good, Social/Mobile Computing

Online presence is the engine. Value adding contents is the fuel. Social media is the vehicle that will take you to your dream job

8 Reasons Why I’m Still Blogging

by Sonnie | Mar 29, 2014 | Blogging, Content Marketing, Talks

Eight reasons why I still blog, despite the social media boom.

Customer First Philosophy

by Sonnie | May 7, 2013 | Better Biz, Brand Management, Customer Care, Testimonials

We often read customer first policy in frames, but we rarely see this in action during difficult situation. But Krispy Kreme proved me wrong.

Engaging The Future Marketers

by Sonnie | Feb 11, 2013 | Digital Marketing, Talks

As part of my social responsibility, I find time to engage the youth and hopefully, add value to them.  I will be at Rizal Technological University (RTU) to share my insights about Digital Marketing.

HR Marketing

by Sonnie | Jan 18, 2013 | Employer Branding, Talks, Videos

With recent findings by NSCB of choosy job seekers, recruiters should exert more effort on HR Marketing.

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