As testament that his blogging framework is value adding, Sonnie received the Best Corporate and Brand Blog award from Bloggys, on 2015. This is his 2nd, the 1st was on 2010 when he received the Best Advocacy Blog from the Philippine Blog Awards.
Blogging is on the rise!
This piece of good news is from Matt Mullenweg himself, co-founder of wordpress and CEO of Automattic, he was in town for the WordPress Community Meet-up in Manila.
“It’s coming back… People always like things that are new and shiny, but ultimately they return to substance, Blogging is really about substance. It’s the most rewarding thing,” he told ABS-CBNnews.com.
Before the rise of Facebook and Twitter, blogs are the “in” thing. And if you’re into blogging, it’ll squeeze every drop of your creativity juice to form a “substance”- whether it’s an article, video blogs, podcast or photo blogs.
Because I’m an early adopter, the blogging framework I embraced played a significant part in my success journey.
READ: Integrity in Blogging
With renewed interest to blogs, it’s best for the veterans to to collaborate w/ new generation of bloggers to revisit the value adding blogging framework, to benefit not only the community but the blogger too.
For entrepreneurs, blogs should be an integral part of your social business strategy.
photo courtesy of Jude Agbayani
On May 31st 2014, we had a a meet-up with book authors, young people and professionals who are also bloggers, at OMF Literature’s Main Office and Bookstore, Mandaluyong City. I gave a talk and shared the framework I embraced when when I started blogging on 2005
My Blogging Framework: “One Step Back Two Steps Forward”
One Step Back: Go back to your purpose
Your passion is built on, and around your purpose in life. By aligning your reasons for blogging to that of your purpose in life, you will never run out of ideas on what to write. Likewise, your motivation and energy supply will not run dry even during tough times.
In my case, I stuck to my interest and that is people development. When I started blogging around 2005, my posts were geared towards people management and organisational development. This built my influence and online reputation that time. Three years after, because my blog is all over search engines when you search for HR related contents, headhunters discovered me and I was offered an Asst. VP position.
In application to business blogging, the person you’ll assign for your social business strategy should have a clear understanding of, and embraces the company’s mission, vision and values. Of course, these employees should have displayed a level of loyalty to the brand and there is an innate interest to writing and social web. In this way, the marketing and hr strategy is not only aligned to the company’s purpose, but the person blogging about it writes w/ dedication and sense of ownership.
Two Steps Forward- Step 1: Be consistent, truthful and transparent
As much as you can, create a blog that will represent you, your brand. Your offline persona, including values and character should be consistent with your online persona. Compartmentalising can confuse your follower, and likely interpret this as lack of integrity. Do not exchange your reputation with the freebies and other perks or compensation that goes with blogging. Some players in the industry , whether consciously or not, can either corrupt or take advantage of you
In business blogging, consistency and truthfulness in your campaign is the key.
Two Steps Forward- Step 2: Add Value
When your visitors read your blog, it should spark critical thinking and effect change. Your readers should become a better informed individual and can learn practical skills.
My blogging mantra is, entertaining them is good, but building them is better.
In business blogging, making them buy your product or avail your services is not the “only” objective. When customers embraced your brand, what value was added to him, his community and environment, aside from the bragging rights or status symbol?
These tips are non-technical, but practical enough to help ordinary and non techie people to start blogging with the right framework of mind.
Do you have a unique blogging tip to share? Speak up and think out loud.
Here are some of the photos of the Christian Blogger’s Meet-up.
Generated by Facebook Photo Fetcher 2
Founder of LODI Inc. (Learning and Organization Development Institute, Inc.) and Co-Founder of Blogwatch. Mentor and Dad of 2 Gen Z Professionals.
Advocate of #HRinHR (Human Rights in Human Resources) and #DigitalCitizenship
Strategist for Talent, Culture & Content Development, and Cyber Wellness Initiatives
Keynoter and Facilitator of Workplace and Life Learning
Blogging since 2004.
What a good read! I agree on all points, keeping a blog is like extending a part of yourself online so I guess a blogging tip I could give is to just keep it real and don’t lose yourself! 😉 God bless you sir!
when our blogs becomes an extension of our purpose in life, it connects to people in a value adding way.
This is a great advise not just for new bloggers but also for those old time bloggers who seemingly lost their real blogging purpose and turned their blogs to an advertising platform because of those overwhelming amount of paid articles….. I’m not totally against it because I, myself is guilty to it but I think they should not overdo it… when i realized I am starting to write articles to promote other products and slowly losing my real purpose of blogging, i decided to create a personal blog instead and try to explore what kind of niche i really want to have for my blog.. from there I found a new motivation ^_^
finding the right balance is the key. principled blogging will protect bloggers from being taken advantaged by some people, and have a form of shield as first line of defense from being corrupted
This is definitely the most informative post I’ve ever commented on. Read this at the exact moment I’m rebranding and stepping back from everything to remember my brand’s foundations. 🙂 “Entertaining them is good, but building them is better.” – that will stay with me for sure. Thank you, sir! What an inspiring post!
Glad this old post have added value.. let’s change the world one blog post at a time 🙂
Happy to have read it 🙂
thank you and more power to your blog(s)!