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Home » Brand Management » Public Relations



Elon Musk’s Leaked eMail On Productivity

by Sonnie Santos | Better Work, Elon Musk, Public Relations, Start Up Tips | 0 comments

Do you know that this leaked email happened on April 17, 2018? Intended for Tesla employees, not Twitter. But social media users went berserk sharing this like crazy.

What People Managers and Marketers Can Learn from AlDub

by Sonnie Santos | Digital Marketing, Public Relations | 0 comments

I saw several criticisms on my timeline against AlDub, but I find it more prudent to learn some lessons on people management and marketing.

KFC Taps Christopher Sengseng For TV Ad

by Sonnie Santos | Brand Management, Public Relations, Social Web Marketing | 0 comments

Remember Christopher Sengseng? The subject of a viral photo now has his own KFC TV commercial, thanks to social media.

Social Capital Is Good for People Management

by Sonnie Santos | Employee Engagement, Organizational Development, Public Relations | 0 comments

Social capital is the goodwill that we invested to the community. This investment will yield favourable returns towards a positive public relations

Pacquiao v Mayweather

by Sonnie Santos | Manny Pacquiao, Public Relations | 0 comments

If Mayweather will relinquish all three titles to give upcoming boxers a chance, this is the knock out punch to win the PR war

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Step into the insights of an HR expert. This blog, awarded Best Corporate and Brand Blog (2015) and Best Advocacy Blog (2010), is penned by a Pillar of HR Awardee.

HR Pillar Pioneer Awardee, Sonnie Santos
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