I saw several criticisms on my timeline against AlDub, but I find it more prudent to learn some lessons on people management and marketing.
Remember Christopher Sengseng? The subject of a viral photo now has his own KFC TV commercial, thanks to social media.
Social capital is the goodwill that we invested to the community. This investment will yield favourable returns towards a positive public relations
If Mayweather will relinquish all three titles to give upcoming boxers a chance, this is the knock out punch to win the PR war