Customer Care | The ASK Project

A Microsoft Experience

While the unit is still under warranty, Microsoft replaced my Lumia 1520 in two different occasions. A delightful way to keep this Windows Phone fan happy!

A Brand In Transition Is Not A Brand In Crisis

by Sonnie | Brand Management, Customer Care, Microsoft

We are living in an age where brand find ways to stand out. Brands practice social responsibility, innovate and go the extra mile.

Customer First Philosophy

by Sonnie | Better Biz, Brand Management, Customer Care, Testimonials

We often read customer first policy in frames, but we rarely see this in action during difficult situation. But Krispy Kreme proved me wrong.

Buoyant Force: A Marketing and Customer Management Mantra

by Sonnie | Customer Care

Since the core value of my consulting company is anchored on “spiritual intelligence” or the recognition of natural and spiritual laws, I will share with you my mantra on marketing and customer service. Though I am also a marketer, I am not...

A Great Customer Service

by Sonnie | Better Biz, Brand Management, Customer Care

I would like to share two good experiences with start up businesses who provided above normal customer assistance. The first service provider is Car-Go, a new car wash (and general car care) center at # 8 Macapagal Blvd. (in front of PNB). The price is $2.5 (P 100)...

Filipino Entrepreneurs On Personalized Service

by Sonnie | Better Biz, Customer Care, Filipino Entrepreneurs, Start Up Tips

We’ve read about Pinoy Entrepreneurs thoughts about customer satisfaction. Now, these entrepreneurs went a little farther.. PERSONALIZED SERVICE! “If you want to do something, don’t approach a third party but go directly to the person you want to...

Customer Delight Matters

by Sonnie | Customer Care, Reviews

customer delight is a result of a deliberate effort by a company to provide a value adding product and service, at a reasonable price

Customer Service And Synergy

by Sonnie | Brand Management, Customer Care

After experiencing broken promises and sloppy customer service in different occasions, dissecting the cause of a poor service or unmet customer expectations can be value adding