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Home » Brand Management » Content Marketing



Blogging to Vlogging, Used to be Simple, Now it’s Complicated

by Sonnie Santos | Blogging, Content Marketing, Daily Musing, Personal Branding, Salt and Light, Search Engine Marketing | 0 comments

Blogging used to be simple and fun, but when it evolved into vlogging, the lure of money and fame makes it complicated

Reaction: Schools that Produce Highest Paid Employees

by Sonnie Santos | Brand Management, Content Marketing | 0 comments

The report provided valuable information of highest paid employees vis-a-vis the schools they graduate. But it’ll be more value adding if data is first classified per industry, before ranking the schools from highest paid and below. In this way, a better context is given to interpret and analyze the data.

Bloggers Professional Growth, Upward-Sideward or Oblique?

by Sonnie Santos | Blogging, Content Marketing, Digital Strategy, Personal Branding, PR ToolBox | 77 comments

Bloggers have three templates for growth– build the blog as a start-up, be a professional who blogs, or both.

Blogging is On The Rise Again

by Sonnie Santos | Better Biz, Blogging, Content Marketing, Digital Marketing, Do It Yourself, Social Web Marketing | 23 comments

With the renewed interest to blogging, it is ideal for seasoned bloggers to collaborate with new generation of bloggers to re-visit the value adding uses of blogs, to benefit not only the community but the blogger too.

Content Marketing And Online Reputation

by Sonnie Santos | Blogging, Brand Management, Content Marketing, Do It Yourself, Online Reputation, Personal Branding, Social Good, Social/Mobile Computing | 0 comments

Online presence is the engine. Value adding contents is the fuel. Social media is the vehicle that will take you to your dream job

8 Reasons Why I’m Still Blogging

by Sonnie Santos | Blogging, Content Marketing, Talks | 16 comments

Eight reasons why I still blog, despite the social media boom.

Blog As Platform For Advocacy

by Sonnie Santos | Blogging, Content Marketing, Talks | 1 comment

Blogs are good platform to push for the advocacy we support. Blogs serve as the main source of content, social media serves as channel for promotion.

Blogging and Advocacy Talk

by Sonnie Santos | Blogging, Content Marketing, Talks | 0 comments

Blogs are good platform to push for advocacy, thus, I talked I shared my experience and gave tips on how to go about advocacy blogging

How To Be Relevant In Social Web

by Sonnie Santos | Blogging, Brand Management, Content Marketing, Do It Yourself, Social Good | 5 comments

There are many voices in social web and the internet, to be relevant, one must offer value adding options to life’s miseries.

A Life Of It’s Own

by Sonnie Santos | Content Marketing, Personal Thoughts | 0 comments

FINALLY! Electricity was restored… This entry was supposedly published on the 28th but we faced off with “milenyo” I checked my old Sonnie’s Porch, I am no longer updating the site since I moved to .com.ph . To my delight, the site is still...

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Step into the insights of an HR expert. This blog, awarded Best Corporate and Brand Blog (2015) and Best Advocacy Blog (2010), is penned by a Pillar of HR Awardee.

HR Pillar Pioneer Awardee, Sonnie Santos
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