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Slidecast: Toot Your Own Horn Or Buoyant Force?

by Sonnie Santos | Better Biz, Talks, Videos | 0 comments

As a micro entrepreneur in the sea of competitiveness, I struggle to determine  how much tooting of  own horn is acceptable to get noticed. Though this is acceptable in modern self branding concept, I am still uncomfortable. Allow me to share with you what I have...

Personal Branding 2.0

by Sonnie Santos | Do It Yourself, Online Reputation, Personal Branding, PR ToolBox, Talks, Videos | 3 comments

Update: Revisiting my thoughts about Personal Branding   There are several tools that can enhance ones personal brand, but at the end of the day, despite the marketing efforts, we will be remembered not by our appearance, intelligence or skill, but by the...

Social Media And Personal Branding

by Sonnie Santos | Career Management, Personal Branding | 6 comments

Though we are not marketers by profession, we are brand managers of our own reputation. Social Media and Personal Branding are match.

How To Get A Job Offer

by Sonnie Santos | Brand Management, Career Management, Q and A | 3 comments

It’s graduation season once again, and the labor market will be flooded with new talents. In the midst of the growing competition, how do we keep with the competition?

Customer Service And Synergy

by Sonnie Santos | Brand Management, Customer Care | 2 comments

After experiencing broken promises and sloppy customer service in different occasions, dissecting the cause of a poor service or unmet customer expectations can be value adding

A Filipino Brand?

by Sonnie Santos | Brand Management | 9 comments

As a nation, we either receive preferential treatment or slur, depending on our perceived brand- how we present ourselves or how others experienced us.

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Step into the insights of an HR expert. This blog, awarded Best Corporate and Brand Blog (2015) and Best Advocacy Blog (2010), is penned by a Pillar of HR Awardee.

HR Pillar Pioneer Awardee, Sonnie Santos
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