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Home » Brand Management » Personal Branding



Executive Presence and Power Dressing

by Sonnie Santos | Personal Branding, Testimonials | 0 comments

Executive presence and power dressing can make you noticeable to others. It allows you to stand out and receive special treatment.

Blogging to Vlogging, Used to be Simple, Now it’s Complicated

by Sonnie Santos | Blogging, Content Marketing, Daily Musing, Personal Branding, Salt and Light, Search Engine Marketing | 0 comments

Blogging used to be simple and fun, but when it evolved into vlogging, the lure of money and fame makes it complicated

Congrats PUP!

by Sonnie Santos | Do It Yourself, Personal Branding | 5 comments

According to the JobStreet.com findings, PUP graduates possess the most traits many companies look for in applicants– self driven with no self entitlement attitude.

Bloggers Professional Growth, Upward-Sideward or Oblique?

by Sonnie Santos | Blogging, Content Marketing, Digital Strategy, Personal Branding, PR ToolBox | 77 comments

Bloggers have three templates for growth– build the blog as a start-up, be a professional who blogs, or both.

Power Outfit and Social Business

by Sonnie Santos | Personal Branding | 17 comments

The importance of engagement appropriate outfit has been underscored because of the growing influence of self expression in our culture.

Content Marketing And Online Reputation

by Sonnie Santos | Blogging, Brand Management, Content Marketing, Do It Yourself, Online Reputation, Personal Branding, Social Good, Social/Mobile Computing | 0 comments

Online presence is the engine. Value adding contents is the fuel. Social media is the vehicle that will take you to your dream job

Revisiting My Thoughts On Personal Branding

by Sonnie Santos | Do It Yourself, Personal Branding, Talks | 0 comments

I believe on personal branding bec. on 2008, I became an Asst. Vice President. A head hunter discovered my blog via search engine, and my linkedIn profile.

My Biz Story Featured In MoneySense Magazine

by Sonnie Santos | Better Biz, Do It Yourself, Personal Branding, Social/Mobile Computing, Start Up Tips | 0 comments

I was flattered when asked to share my biz story. I hope those contemplating to plunge into the world of entrepreneurs will get some insights from my beginnings. Cheers and all glory to the Lord!  

Use About.Me To Enhance Your Professional Brand

by Sonnie Santos | Online Reputation, Personal Branding | 0 comments

In the absence of your own website, or professional blog, about.me is a good alternative to put your online persona under one page.

Personal Branding 2.0

by Sonnie Santos | Do It Yourself, Online Reputation, Personal Branding, PR ToolBox, Talks, Videos | 3 comments

Update: Revisiting my thoughts about Personal Branding   There are several tools that can enhance ones personal brand, but at the end of the day, despite the marketing efforts, we will be remembered not by our appearance, intelligence or skill, but by the...

Social Media And Personal Branding

by Sonnie Santos | Career Management, Personal Branding | 6 comments

Though we are not marketers by profession, we are brand managers of our own reputation. Social Media and Personal Branding are match.

Hello there!



Step into the insights of an HR expert. This blog, awarded Best Corporate and Brand Blog (2015) and Best Advocacy Blog (2010), is penned by a Pillar of HR Awardee.

HR Pillar Pioneer Awardee, Sonnie Santos
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