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by Sonnie Santos | Blogging, Content Marketing, Talks |
Eight reasons why I still blog, despite the social media boom.
by Sonnie Santos | Better Biz, Digital Strategy, Social/Mobile Computing |
A single word to describe the Filipino internet is ‘social’. The Philippines still holds the highest social media penetration of all countries w/ 96.1% of the online population in social media. Some of the popular sites are as follows:
Facebook- 92.2%; Twitter- 20.3%; Tumbler- 12.6%; LinkedIn- 8.6%
Likewise, with 9 in every 10 searches on the Filipino web, search has largely become synonymous with Google”. Yahoo! comes on distant 2nd with 6.7% and Bing on 3rd.
by Sonnie Santos | Digital Marketing, Talks |
As part of my social responsibility, I find time to engage the youth and hopefully, add value to them. I will be at Rizal Technological University (RTU) to share my insights about Digital Marketing.
by Sonnie Santos | Do It Yourself, Personal Branding, Talks |
I believe on personal branding bec. on 2008, I became an Asst. Vice President. A head hunter discovered my blog via search engine, and my linkedIn profile.
by Sonnie Santos | Blogging, FAQ, Guestings, Social Web Marketing, Videos |
Learn how to position your brand. Here’s the 2nd part of my interview with RHTV, re: blogging 101. Start a blog and add value
by Sonnie Santos | Blogging, FAQ, Guestings, Social Web Marketing, Videos |
Learn how to position your brand. Here’s the 1st part of my interview with RHTV, re: blogging 101. Start a blog and add value
by Sonnie Santos | Customer Care |
Since the core value of my consulting company is anchored on “spiritual intelligence” or the recognition of natural and spiritual laws, I will share with you my mantra on marketing and customer service. Though I am also a marketer, I am not...
by Sonnie Santos | Blogging, Brand Management, Personal Thoughts |
Marketing can build a brand, it can give an illusion of success. But if a campaign is built on half truths, everything will fall a part.
by Sonnie Santos | Employer Branding, Online Reputation |
LinkedIn thru its Linkedin Companies is now offering company pages with the purpose of providing a platform for “job seekers to learn more about a company, it’s culture, products and services.
by Sonnie Santos | Online Reputation, Personal Branding |
In the absence of your own website, or professional blog, about.me is a good alternative to put your online persona under one page.
by Sonnie Santos | Blogging, Brand Management, Content Marketing, Do It Yourself, Social Good |
There are many voices in social web and the internet, to be relevant, one must offer value adding options to life’s miseries.
by Sonnie Santos | Better Biz, Talks, Videos |
As a micro entrepreneur in the sea of competitiveness, I struggle to determine how much tooting of own horn is acceptable to get noticed. Though this is acceptable in modern self branding concept, I am still uncomfortable. Allow me to share with you what I have...
by Sonnie Santos | Blogging, Digital Strategy, Talks |
No I am not into acting or short movie productions, but I’m video blogging my keynote presentation, events I hosted, and press briefs I attended.
by Sonnie Santos | Do It Yourself, Online Reputation, Personal Branding, PR ToolBox, Talks, Videos |
Update: Revisiting my thoughts about Personal Branding There are several tools that can enhance ones personal brand, but at the end of the day, despite the marketing efforts, we will be remembered not by our appearance, intelligence or skill, but by the...
by Sonnie Santos | Blogging, PR ToolBox |
Because blogging has become a source of influence in politics and biz, we have to be responsible because our actions will have an effect to the community.
by Sonnie Santos | Career Management, Personal Branding |
Though we are not marketers by profession, we are brand managers of our own reputation. Social Media and Personal Branding are match.
by Sonnie Santos | Blogging, Digital Strategy |
Use blog to add value- build rather than destroy, and showcase your credentials. This way you will be hired not fired for blogging.
by Sonnie Santos | Better Biz, Brand Management, Customer Care |
I would like to share two good experiences with start up businesses who provided above normal customer assistance. The first service provider is Car-Go, a new car wash (and general car care) center at # 8 Macapagal Blvd. (in front of PNB). The price is $2.5 (P 100)...
by Sonnie Santos | Customer Care, Reviews |
customer delight is a result of a deliberate effort by a company to provide a value adding product and service, at a reasonable price
by Sonnie Santos | Brand Management, Customer Care |
After experiencing broken promises and sloppy customer service in different occasions, dissecting the cause of a poor service or unmet customer expectations can be value adding
by Sonnie Santos | Content Marketing, Personal Thoughts |
FINALLY! Electricity was restored… This entry was supposedly published on the 28th but we faced off with “milenyo” I checked my old Sonnie’s Porch, I am no longer updating the site since I moved to .com.ph . To my delight, the site is still...
by Sonnie Santos | Career Management, Do It Yourself, Learning and Human Development |
Our attitude determines how much we will learn and gain from the professional connections we have. As the saying goes, “attitude determines altitude”.