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Home » Brand Management » Page 2



Engaging The Future Marketers

by Sonnie Santos | Digital Marketing, Talks | 0 comments

As part of my social responsibility, I find time to engage the youth and hopefully, add value to them.  I will be at Rizal Technological University (RTU) to share my insights about Digital Marketing.

HR Marketing

by Sonnie Santos | Employer Branding, Talks, Videos | 0 comments

With recent findings by NSCB of choosy job seekers, recruiters should exert more effort on HR Marketing.

Revisiting My Thoughts On Personal Branding

by Sonnie Santos | Do It Yourself, Personal Branding, Talks | 0 comments

I believe on personal branding bec. on 2008, I became an Asst. Vice President. A head hunter discovered my blog via search engine, and my linkedIn profile.

Blog As Platform For Advocacy

by Sonnie Santos | Blogging, Content Marketing, Talks | 1 comment

Blogs are good platform to push for the advocacy we support. Blogs serve as the main source of content, social media serves as channel for promotion.

Blogging and Advocacy Talk

by Sonnie Santos | Blogging, Content Marketing, Talks | 0 comments

Blogs are good platform to push for advocacy, thus, I talked I shared my experience and gave tips on how to go about advocacy blogging

Blogging 102: Why People Blog

by Sonnie Santos | Blogging, FAQ, Guestings, Social Web Marketing, Videos | 1 comment

Learn how to position your brand. Here’s the 2nd part of my interview with RHTV, re: blogging 101. Start a blog and add value

How To: Blogging 101- What is Blogging

by Sonnie Santos | Blogging, FAQ, Guestings, Social Web Marketing, Videos | 0 comments

Learn how to position your brand. Here’s the 1st part of my interview with RHTV, re: blogging 101. Start a blog and add value

My Biz Story Featured In MoneySense Magazine

by Sonnie Santos | Better Biz, Do It Yourself, Personal Branding, Social/Mobile Computing, Start Up Tips | 0 comments

I was flattered when asked to share my biz story. I hope those contemplating to plunge into the world of entrepreneurs will get some insights from my beginnings. Cheers and all glory to the Lord!  

Background Check Using Social Media

by Sonnie Santos | Online Reputation, Recruitment | 1 comment

Though not every HR is into this, but millennial and tech savvy HR are using social media for pre-employment or pre-regularisation background check and investigation

A Thin Line Separating Marketing From A Lie

by Sonnie Santos | Blogging, Brand Management, Personal Thoughts | 3 comments

Marketing can build a brand, it can give an illusion of success. But if a campaign is built on half truths, everything will fall a part.

Use LinkedIn Companies [for Branding] To Attract High End Job Applicants

by Sonnie Santos | Employer Branding, Online Reputation | 0 comments

LinkedIn thru its Linkedin Companies is now offering company pages with the purpose of providing a platform for “job seekers to learn more about a company, it’s culture, products and services.

Use About.Me To Enhance Your Professional Brand

by Sonnie Santos | Online Reputation, Personal Branding | 0 comments

In the absence of your own website, or professional blog, about.me is a good alternative to put your online persona under one page.

How To Be Relevant In Social Web

by Sonnie Santos | Blogging, Brand Management, Content Marketing, Do It Yourself, Social Good | 5 comments

There are many voices in social web and the internet, to be relevant, one must offer value adding options to life’s miseries.

What to Do If You Have Been a Victim of Identity Theft

by Sonnie Santos | Cyber Wellness ToolBox, CyberCrime, Online Reputation, Online/Mobile Risks, Web Safety | 9 comments

Likely targets of Identity theft are high profile individuals like entertainers, political activists, successful people, corporate brands and philanthropic organizations. Here’s what you can do if you fall victim to it.

Personal Branding 2.0

by Sonnie Santos | Do It Yourself, Online Reputation, Personal Branding, PR ToolBox, Talks, Videos | 3 comments

Update: Revisiting my thoughts about Personal Branding   There are several tools that can enhance ones personal brand, but at the end of the day, despite the marketing efforts, we will be remembered not by our appearance, intelligence or skill, but by the...

Social Media And Personal Branding

by Sonnie Santos | Career Management, Personal Branding | 6 comments

Though we are not marketers by profession, we are brand managers of our own reputation. Social Media and Personal Branding are match.

A Great Customer Service

by Sonnie Santos | Better Biz, Brand Management, Customer Care | 1 comment

I would like to share two good experiences with start up businesses who provided  above normal customer assistance. The first service provider is Car-Go, a new car wash (and general car care) center at # 8 Macapagal Blvd. (in front of PNB). The price is $2.5 (P 100)...

How To Get A Job Offer

by Sonnie Santos | Brand Management, Career Management, Q and A | 3 comments

It’s graduation season once again, and the labor market will be flooded with new talents. In the midst of the growing competition, how do we keep with the competition?

Entrepreneurship, Globalization And Becoming A Great Nation

by Sonnie Santos | Brand Management, Change Management, Filipino Entrepreneurs | 7 comments

This piece is originally posted at Universal Rubina blog. Value adding and inspiring!   Before I begin, I want to say please bear with me, an 81-year-old man who just flew in from San Francisco 36 hours ago and is still suffering from jet lag. However, I hope I...

Customer Service And Synergy

by Sonnie Santos | Brand Management, Customer Care | 2 comments

After experiencing broken promises and sloppy customer service in different occasions, dissecting the cause of a poor service or unmet customer expectations can be value adding

A Filipino Brand?

by Sonnie Santos | Brand Management | 9 comments

As a nation, we either receive preferential treatment or slur, depending on our perceived brand- how we present ourselves or how others experienced us.

A Life Of It’s Own

by Sonnie Santos | Content Marketing, Personal Thoughts | 0 comments

FINALLY! Electricity was restored… This entry was supposedly published on the 28th but we faced off with “milenyo” I checked my old Sonnie’s Porch, I am no longer updating the site since I moved to .com.ph . To my delight, the site is still...
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Step into the insights of an HR expert. This blog, awarded Best Corporate and Brand Blog (2015) and Best Advocacy Blog (2010), is penned by a Pillar of HR Awardee.

HR Pillar Pioneer Awardee, Sonnie Santos
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