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Home » Brand Management



How To Maintain Your Online Privacy

by Sonnie Santos | Cyber Wellness ToolBox, News, Online Reputation, Online/Mobile Risks | 0 comments

Because data breach is still possible despite precautions, we should avoid online activities that can harm our well-being and reputation.

Executive Presence and Power Dressing

by Sonnie Santos | Personal Branding, Testimonials | 0 comments

Executive presence and power dressing can make you noticeable to others. It allows you to stand out and receive special treatment.

Blogging to Vlogging, Used to be Simple, Now it’s Complicated

by Sonnie Santos | Blogging, Content Marketing, Daily Musing, Personal Branding, Salt and Light, Search Engine Marketing | 0 comments

Blogging used to be simple and fun, but when it evolved into vlogging, the lure of money and fame makes it complicated

Elon Musk’s Leaked eMail On Productivity

by Sonnie Santos | Better Work, Elon Musk, Public Relations, Start Up Tips | 0 comments

Do you know that this leaked email happened on April 17, 2018? Intended for Tesla employees, not Twitter. But social media users went berserk sharing this like crazy.

What happens when work is forced online because of COVID 19?

by Sonnie Santos | Business and Human Rights, Cyber Wellness Program, Cyber Wellness ToolBox, Data Privacy, Employer Branding, Online Reputation, Right to Privacy, Social/Mobile Computing, Talks, Web Safety, Work 4.0 | 0 comments

Because of COVID-19, companies were forced in the Philippines to work online. While this is a step forward, only a few are structurally ready.

When HR Sabotages Itself

by Sonnie Santos | Brand Management, Career Management | 1 comment

HR work is devalued when the framework allow misuse of generosity and affection for our job.

Reaction: Schools that Produce Highest Paid Employees

by Sonnie Santos | Brand Management, Content Marketing | 0 comments

The report provided valuable information of highest paid employees vis-a-vis the schools they graduate. But it’ll be more value adding if data is first classified per industry, before ranking the schools from highest paid and below. In this way, a better context is given to interpret and analyze the data.

Congrats PUP!

by Sonnie Santos | Do It Yourself, Personal Branding | 5 comments

According to the JobStreet.com findings, PUP graduates possess the most traits many companies look for in applicants– self driven with no self entitlement attitude.

Bloggers Professional Growth, Upward-Sideward or Oblique?

by Sonnie Santos | Blogging, Content Marketing, Digital Strategy, Personal Branding, PR ToolBox | 77 comments

Bloggers have three templates for growth– build the blog as a start-up, be a professional who blogs, or both.

Power Outfit and Social Business

by Sonnie Santos | Personal Branding | 17 comments

The importance of engagement appropriate outfit has been underscored because of the growing influence of self expression in our culture.

What People Managers and Marketers Can Learn from AlDub

by Sonnie Santos | Digital Marketing, Public Relations | 0 comments

I saw several criticisms on my timeline against AlDub, but I find it more prudent to learn some lessons on people management and marketing.

After Windows 10, What’s The Future of Lumia?

by Sonnie Santos | Brand Management, Microsoft | 0 comments

Is the end of Lumia inevitable if Windows 10 flops as the doomsayers believe?

KFC Taps Christopher Sengseng For TV Ad

by Sonnie Santos | Brand Management, Public Relations, Social Web Marketing | 0 comments

Remember Christopher Sengseng? The subject of a viral photo now has his own KFC TV commercial, thanks to social media.

Social Capital Is Good for People Management

by Sonnie Santos | Employee Engagement, Organizational Development, Public Relations | 0 comments

Social capital is the goodwill that we invested to the community. This investment will yield favourable returns towards a positive public relations

Pacquiao v Mayweather

by Sonnie Santos | Manny Pacquiao, Public Relations | 0 comments

If Mayweather will relinquish all three titles to give upcoming boxers a chance, this is the knock out punch to win the PR war

A Brand In Transition Is Not A Brand In Crisis

by Sonnie Santos | Brand Management, Customer Care, Microsoft | 0 comments

We are living in an age where brand find ways to stand out. Brands practice social responsibility, innovate and go the extra mile.

Employees As Proof of the Employer Brand

by Sonnie Santos | Employer Branding, Reviews | 0 comments

Employer branding and selecting right employees to be brand ambassadors play a big role in sourcing for high value applicants and keeping good employees

HR Marketing and Employer Branding

by Sonnie Santos | Better Biz, Employer Branding, Talks | 3 comments

There is a need to recalibrate sourcing strategies, and about time for HR to learn a thing or two about marketing.

Blogging is On The Rise Again

by Sonnie Santos | Better Biz, Blogging, Content Marketing, Digital Marketing, Do It Yourself, Social Web Marketing | 23 comments

With the renewed interest to blogging, it is ideal for seasoned bloggers to collaborate with new generation of bloggers to re-visit the value adding uses of blogs, to benefit not only the community but the blogger too.

Content Marketing And Online Reputation

by Sonnie Santos | Blogging, Brand Management, Content Marketing, Do It Yourself, Online Reputation, Personal Branding, Social Good, Social/Mobile Computing | 0 comments

Online presence is the engine. Value adding contents is the fuel. Social media is the vehicle that will take you to your dream job

8 Reasons Why I’m Still Blogging

by Sonnie Santos | Blogging, Content Marketing, Talks | 16 comments

Eight reasons why I still blog, despite the social media boom.

Customer First Philosophy

by Sonnie Santos | Better Biz, Brand Management, Customer Care, Testimonials | 11 comments

We often read customer first policy in frames, but we rarely see this in action during difficult situation. But Krispy Kreme proved me wrong.

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Hello there!



Step into the insights of an HR expert. This blog, awarded Best Corporate and Brand Blog (2015) and Best Advocacy Blog (2010), is penned by a Pillar of HR Awardee.

HR Pillar Pioneer Awardee, Sonnie Santos
Badges of ASKSonnie's Blog Awards

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